About Me

Toronto, Ontario, Canada
Len focuses on helping small and new businesses succeed through developing appropriate marketing and sales strategies. Len enjoys mentoring, relishes in getting both arms and feet wet in addressing technology, marketing and sales issues. He understands the drivers impacting business results for today and tomorrow including time-to-market, time-to-revenue, marketing, sales channels and social media.

Thursday, October 1, 2009

What is Appropriate Social Network Behaviour

In this latest article posted on Kiwi Commons I talk about the lure of posting information about you on social networking sites. What is appropriate? What is inappropriate?

If the axiom, "social media is all about communication with low expectation," then it is important for you to understand the audience that connects to you and your social networking profiles. Although your connections are referred to as "friends" on places like Facebook and MySpace, these are not friends in the conventional sense. In fact, if you invited them to a night out on the town, most would never show up even if they accepted your invitation. So that is one meaning of low expectation....l0w results.

But low expectation can mean something entirely different. It could reflect the fact that when you post you have low expectations about readership. Is anyone really looking at what you write? Does anyone look at the pictures you post?

Another meaning of low expectation.....is what you say about yourself evoking low expectation on the part of your readers? When they read your profile are they drawing a negative conclusion? If you are applying for an important job, or trying to make a good impression on someone important in your life, then what you say in about you on your profile may evoke much higher expectation in those who view it.

So please connect to the Kiwi Commons link and let me know your thoughts about appropriate social network behaviour.

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