- Len Rosen
- Toronto, Ontario, Canada
- Len focuses on helping small and new businesses succeed through developing appropriate marketing and sales strategies. Len enjoys mentoring, relishes in getting both arms and feet wet in addressing technology, marketing and sales issues. He understands the drivers impacting business results for today and tomorrow including time-to-market, time-to-revenue, marketing, sales channels and social media.
Wednesday, March 24, 2010
How Enterprise 2.0 Sales Teams Will Use Social Networks
I invite you to read my latest offering on CMSWire. The subject is the impact of social networking on sales organizations. Sales have undergone a technology revolution over the last two decades as CRM tools have taken hold. Today sales people do funnel management, with leads pouring in the top, and sales coming out the bottom. But social networking brings a whole new perspective to sales organizations, particularly social networking inside the firewall. Suddenly knowledge sharing, mentoring and succession strategies can be deployed to create overall improvements in the entire sales team's performance. Enjoy the article and tell me what you think.