Social Media Marketing Playbook is Worth a Read if You Want to Facebook and Twitter with the Best

In testing the theory that participating in public social networks can assist you in business I am amazed to find pearls that get dropped on my plate. I am a member of Xing, a social network that on a scale of 1-10, where Facebook is a 10, Xing is a 0.5. But Xing attracts a business audience from all over the world whereas Facebook attracts everybody. One of the groups I belong to on Xing focuses on entrepreneurship. This contribution was sent to me by Dean Hua, a member of that group.

The Social Marketing Playbook is 56 pages long and packed with interesting ideas on how to use social media to help you differentiate your brand and sell to customers. I couldn't agree more with the author's opening comments, "Social marketing eliminates the middlemen, providing brands with the unique opportunity to have a direct relationship with their customers."

Enough said. Take a look and let me know what you think.