In my past blogs I have talked about creating Facebook presence for your business as a way to attract new customers, build a fan base, support causes and create increasing social awareness of your brand. But now there is another compelling reason to include Facebook in your online strategy.
Following on Bing and Yahoo's ability to create Facebook, MySpace and Twitter results, Google has announced a series of new features for its industry leading search engine. These features include the ability to get search results from popular public social networks and micro blogging sites.
Google has also added a really cool capability to its search engine, the ability to make searches sensitive to geography. This means if you are located in a particular city and making search queries, first page results will provide local sources of information. For retailers this has powerful implications.
This geographic search sensitivity reflects the growing use of smart phones for doing Internet search. Google has even created a Google window decal with a unique bar code known as a QR code which can be read by smart phones. The QR code is designed to have the same type of impact as a Michelin or Zagat sticker. When a phone scans the QR code, it displays important information about the retail site in Google search format results. That information could highlight specific merchandise, sales, services, menus, reviews and comments, and social media coverage.
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