About Me

Toronto, Ontario, Canada
Len focuses on helping small and new businesses succeed through developing appropriate marketing and sales strategies. Len enjoys mentoring, relishes in getting both arms and feet wet in addressing technology, marketing and sales issues. He understands the drivers impacting business results for today and tomorrow including time-to-market, time-to-revenue, marketing, sales channels and social media.

Wednesday, March 26, 2008

Creating a Website on a Small Budget

I first must confess that until last week I had started creating a website on many occasions using a variety of tools only to give up each time as I became frustrated by my lack of time and ability to get it done right. Well all that is in the past.

I came across another freeware tool available through, no surprise, Google. There are other freeware tools out there for web page design. For example, you can check out sites like Webweaver to name one where you can find all kinds of free web design stuff. But for this article the tool we chose to use was Google Page Creator which you can find at Google Labs, a site well worth exploring.

Google Page Creator turned out to be quite easy to use. From start to finish the steps were laid out logically. See the Create a New Site opening page below.

You start by choosing an address, then a layout and finally a look. You are now ready to build your pages. It’s easy to experiment with looks, create links, and build a professional looking site in no time at all.

My site, Len Rosen Marketing, took me an evening to conceptualize and a day to design and write. I started by thinking about a logical organization for the site. What did I want to say? What were the logical headings for organizing my topics? I came up with a common header for each of my pages that expressed my main selling messages. And voila, this was the end result.

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